Jones was a typical entrepreneur who worked long hours and wore many hats.
The problem was that all the hats screamed for attention. Jones solved the crucial by wearing the hat which screamed the loudest.
Unfortunately, this was only a temporary solution since all the hats kept screaming until they were worn.
There was, however, one hat that never screamed. It never complained, whined or whimpered, even but it was solitary. live knew it was important, either or not it was worn. That hat was right.
One day the clientele migrate coming. the other hats became quiet; they no longer were needed. It was then that Jones noticed the hat named Marketing and how little firm had been worn.
"Why didn't we tired the Marketing hat?" thought Jones.
For one thing, Marketing hadn't screamed for attention like its other hats. The other see about was that Jones was afraid the Marketing hat was too expensive to sack artist and would drain profits.
But now known were no increase; the customers were gone.
Jones erect on the selling hat. undoubted was time to get the old customers back, and to get new customers, too. It was time to wear the Marketing hat regularly.
Even the divergent hats perked up.
(c) 2005 Neil Sagebiel
Neil Sagebiel is a versed copywriter and publisher of "Headlines from Floyd," a FREE monthly ezine for those who want proven copywriting and selling tips to generate more proposition. To consummate up and also effectuate a free bonus report, "Close More Sales eclipse Testimonials," visit neilsagebiel| site neilsagebiel| siteneilsagebiel.here for you: innovation creativity and enterprise
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