If you run the business, you undoubtedly feel many pressures upon your time and money. Why would we want to add "giving to the community" to your "to do" list? Here are six reasons ..
1. It feels good. Making contributions to the community is personally rewarding. Our values are important to us-from aiding kids to supporting neighborhood cleanup efforts. charitable contributions enable us to support these values.
2. It's tradition. Local businesses traditionally have been principal supporters of divers community organizations that do good spirit. Without the support of the local business community, many programs that serve your neediest residents would not exist.
3. It builds company morale. Contributing to organizations that are important to employees enables business owners to promote a more positive big idea environment and build shared conceit drag the company's role in its community. Providing opportunities for employees to contribute, whether financially or volunteering time, improves shape and helps reduce turnover.
4. It's good for racket. Support for local causes is a good way for a business to develop a positive image, reinforce relationships with customers, and develop closer relations with community leaders and officials.
5. It's the sign of leadership. Great hoopla leaders are also leaders monopoly the community. A business founder who stands augmenting since a cause subjection alter others to conclude involved and can plunge into confident optimism.
6. It's good for the community. Studies expose that vibrant, healthy communities have a strong network of charitable and educational organizations. These are supported by the volunteer time and financial contributions of private citizens and businesses. Private involvement in the larger community can affect apiece aspect of a community's vitality, including its economy.
Martin Cohn is chairwoman of the Cohn Group, Inc., a full service public relations firm in Needham, Massachusetts. For the former nine years, The Cohn group has strong on the advertising of philanthropy. You can read more articles at cohngroup| sitecohngroupvisit blog about
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